![]() And that's what I believe it will ultimately do with netbooks.Īs I've written previously, Microsoft is worried about Linux's approximately 30 percent market share of netbook sales for two reasons. And once upon a time, Netscape was the browser that everyone used.Īs all that makes clear, Microsoft may not be the world's greatest innovator but it is brilliant at targeting existing or rising markets, and ultimately dominating them. Harvard Graphics was once the dominant presentation program. WordPerfect was once the dominant word processor. Lotus hasn't been the only victim of Microsoft coming to a market late, then ultimately monopolizing it. Windows 3.0 came along, Excel began outselling 1-2-3, and Microsoft delivered the coup de grace when Excel was folded into Microsoft Office. And when it did create one, 1-2-3 didn't take advantage of the Windows GUI. Lotus ignored Windows and didn't bother to create a Windows-based version. People forget Windows 2, but Microsoft released Excel for Windows 2.05, not long after it released a version for the Mac. So what happened? How did Excel become completely dominant, while Lotus 1-2-3 lost its entire market?įirst, Windows happened. If you told anyone at the time that Microsoft would one day own the world's best-selling spreadsheet, and Lotus 1-2-3 be used by fewer people than live in Wasilla, Alaska, they would have most likely asked whether you had forgotten to take your medication that day. ![]()
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